Personally Identifiable Information (“PII”) may be collected when you choose to participate in a newsletter, or in any promotional, e-commerce, interactive activities offered, or purchases, as well as by your visit to our website. PII collected may include:

• personal information (such as your name, address, e-mail address, and location); and,
• aggregate information (such as the number of users accessing a website on a daily basis).

You may provide us PII if you choose to participate in a newsletter, or in any promotional, e-commerce, or interactive activities offered, as well as by your visit to our website. We may collect, aggregate, and use PII across the website and properties.

1.1 INFORMATION WE COLLECT
(a) Automatically Collected Information. We automatically receive certain types of information whenever you interact with our website. For example, when you visit our website, our systems automatically collect your IP address and the type of browser you use. Information may be automatically collected through the use of “cookies” which are discussed further below. We may also collect information about your browsing behavior, such as IP address information, entry and exit points on the website, page views, and impressions. This information may be used to help analyze website traffic and improve our services.

(b) Cookies. To make our website work properly, we sometimes place small data files called cookies on your device. Cookies are small text files that a website saves to your computer or mobile device when you visit a website. They enable the website to remember your actions and preferences over a period of time.
In general, we use cookies to collect information so that we can determine how to improve our website by seeing which areas, features and products are most popular, to personalize the website and improve website experience. Most browsers automatically accept cookies as the default setting. You can modify the setting to reject cookies or to prompt you before accepting a cookie from a website you visit by editing browser options. If you decide not to accept our cookies, you will still be able to access our website, but you may not be able to use some of the website’s features or services and you may have a less satisfactory experience.

(c) Web Beacons. Web beacons are small, transparent graphic images that are delivered through a web browser or HTML e-mail. Web beacons may include GIF or PNG images, pixels, JavaScript, or other tags, which are used to track user activity on a particular web page, or the viewing of a particular e-mail. Web beacons may send this information directly to us, or to third parties we have approved to receive the information.

(d) Online Advertising and Conversion Tracking. We collect information about your activity, or activity on any devices with which you may be associated that access our website, using cookie and web beacon technology described above. Information collected may include frequency of site visits, pages viewed, browser type, time and date of web visits, etc. We allow authorized media vendors and other third parties to serve online advertising and collect certain information when you visit our website. This information is used to decide which ads you see based on your activity on our website, but does not identify you personally. In addition, purchase behavior and conversions are tracked and analyzed to decide what advertising is most effective. You may choose to opt out of receiving behavioral online advertising from third parties and media vendors associated with the Digital Advertising Alliance by visiting the opt out page here: http://www.aboutads.info/choices

(e) Do Not Track Requests. Our website does not respond to browser-based, Do Not Track requests or signals. However, we do not permit third parties to collect a consumer’s PII while a consumer is on our website.

1.2 USE OF PERSONALLY IDENTIFIABLE INFORMATION

(a) Internal Use. In general, we use PII 1) internally to serve our users or customers, and 2) to enhance and extend our customer and user relationships so our users or customers may take maximum advantage of our items, merchandise, and services. For example, by understanding how you use our website from your computer or mobile device, we are able to customize and personalize your experience. More specifically, we use PII to provide services or to anticipate and resolve problems with our website, or to respond to customer support inquiries, and to create and inform you of our new products or services that may better meet your needs.

We may use PII (and aggregate information) for our own internal statistical, design, or operational purposes, such as to estimate our audience size or to measure aggregate traffic patterns as well as to understand demographic, customer interest, and other trends among our users. We may outsource these tasks to service providers; however, they may not use or disclose your PII for any other purposes.

When you purchase an item, merchandise, or a service, PII (which you voluntarily provide) is collected. It may include:

• first and last names;
• birthdates and/or birthdays;
• billing address;
• email address;
• phone number;
• credit card number; and,
• information related to any accommodation you request.

This information is then used to:

• complete your purchases;
• respond to your inquiries;
• subject to your prior consent, notify you regarding promotions or other information about us, i.e. to inform you about news, send you special offers, etc.;
• inform participants in a competition of prizes won; or,
• if you have made a booking, to send you information on products or services as a function of those previously purchased.

(b) Disclosure.

(i) For Commercial Purposes.

We use PII to further our business. To do so, we may share it with our staff and service providers.
We do not otherwise share PII for commercial purposes, unless you have consented, for example at the time of collection or registration.
When we share PII for commercial purposes, we do so only if the recipient undertakes to exercise care to safeguard the PII equivalent to that which we exercise.

(ii) As Required by Law; For Protection

We may disclose any PII or aggregate information if:

• required to do so by law, including compliance with legal process served on us, or,
• such action is necessary or desirable to:
• protect or defend our legal rights and property, or those of our users, or,
• protect health and safety of our users, staff, service providers, or the general public.

(iii) Business Transfers.

Information about our users, customers, websites, and properties is one of our most important business assets. Such information, including PII, may be disclosed in furtherance of any merger or acquisition, creation of a separate business, or the sale or pledge of our assets as well as in the event of an insolvency, bankruptcy or receivership in which PII may be transferred as a business asset.

(c) Data Storage.

We will retain PII in private databases for the period that we find necessary to fulfill the purposes outlined in this Policy, unless we believe a longer retention period is required or permitted by law. You may request that we destroy, transfer, or update your PII in our possession, and we will take commercially reasonable steps to honor your requests. PII and aggregate information shared with our service providers may be stored on their systems. When we in our discretion deem retention of PII is no longer needed, we may shred, erase, destroy, or otherwise modify it, in whole or in part.

(d) Security of Personally Identifiable Information.

The secure storage of PII is of great concern to us. We exercise care in transmitting your information. Only those individuals who need access to your information in order to do their jobs are allowed access. Any of our staff who violates our privacy and/or security policies is subject to disciplinary action, including possible termination and civil and/or criminal prosecution.

(e) Third Party Websites.

We may provide links to third-party websites from our website as a service to our users. We are not responsible for the content or information collection practices of those websites. Such websites’ privacy policies will differ from ours. Therefore, we encourage you to review and understand their privacy practices before providing them with information. We have no control over the security of other websites on the Internet that you might visit, interact with, or from which you buy products or services.